Hermès Carré Club: An Unmissable Celebration of Craftsmanship
As one of Paris’ most esteemed heritage houses, Hermès has created a lifestyle that prizes beauty and quality above all else – whether it’s wearing its colorful silk scarves on holiday, or clutching its famed Birkin or Kelly bags when one is out on the town. In celebrating one of its most iconic items, the brand has put up an exciting visitors’ experience known as the Carré Club.
What is this intriguing place that has enchanted Hermès patrons from around the world? While not exactly a nightclub, the Carrè Club is an immersive experiential showcase that pays tribute to the house’s iconic silk scarf – first unveiled in 1937, and affectionately known to the French as the carrè (‘square’). To date, it has already popped up in several flagships at New York and Toronto, and is set to be held at more boutiques in other major cities.
Simply put, this is a place sure to get you carré-d away.
Once guests (who must sign up for a few select spots) arrive on the scene, they are immediately greeted by the silk-clad concierge. Then, they are whisked away to the “Carrè Click and Check”, where they will receive their official membership card, and enter a photobooth to have their portrait taken. This is because an exclusive atmosphere is key to preserving the intimate Hermès experience.
Right afterwards, all that’s left is a unique discovery of silk unlike anywhere else. From Instagram-worthy installations, to a chic café space painted in their most popular scarf patterns, as well as a dedicated Carré-ok (karaoke) studio, it’s a fun hangout where one can meet fellow Hermès enthusiasts.
The highlight of course, is the silk boutique, where one can browse through a selection of limited-edition scarves, including a special Hermès Carré Club bandana.
One can also witness the dedicated craftsmanship of its team of accessories artisans too, who unveil the entire creation process behind the scarf, including a live demonstration of their intricate sketching and hand painting. From then on, one develops a higher appreciation of their art form.
You too can add the Hermès Carré Club bandana, or another special handpainted piece to your wardrobe. Conveniently gain access to this event with the help of our luxury managers – inquire with #ShoppersAlley today. #FindYourLuxury
September 25, 2018 // 0 Comment