FASHION THROUGH THE EYES OF THE CAMERA
Fashion photography is considered as one of the most desirable fields of photography as it exclusively focuses on the promotion of haute couture. It usually accentuates brands that are typically expressed as an attitude or concept. But today, the genre blurs the line between art and commerce.
The practice is closely aligned to celebrity culture as it has the capacity to bring the styles and methods reserved for prominent culture and social class to the wider audience. This is done through the glossy spreads that appeals to almost everyone. Ever since Peter Lindbergh introduced the era of the supermodels in the late 20th up until the 21st century, fashion photography does not only sell products anymore. It is not about the wardrobe and the accessories anymore but the person beneath those expensive items as well. The purpose of the shift is to be more authentic. Photographers want to capture real people with real clothes. Even if the model wore exaggerated ruffles and blinding sequined gowns, consumers still want to connect emotionally. So the setting is somewhere relatable – the streets.
Lindbergh is not the only titan photographer who changed the perspective of the camera lens. There are also Herb Ritz who produced black and white images with the faces and bare bodies of the supermodels at the fore; Arthur Elgort who captured candid images to portray his subjects in their relaxed and spontaneous state; David LaChapelle who produced high-color images that portrays all areas of art history and culture; and Patrick Demarchelier who is the official photographer of the British Royal Family. These revolutionaries are the reason for the shift in the ever dynamic world of fashion.
September 30, 2019 // 0 Comment
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