Challenging the Big Boys of the Watch Industry: Louis Vuitton and its First Ever Luxury Smartwatch
The need to integrate modern technology, including digital is starting to become non-negotiable and those who’ll fail to reinvent will soon be forgotten. This is what Tag Heuer, De Grisgono, Montblanc, and now, Louis Vuitton–a well-known luxury brand is trying to do as they explore and strengthen another product category: smartwatches.
About a week ago, Louis Vuitton launched Tambour Horizon—its first ever smartwatch, a product produced with the help of Qualcomm and Google.
While the features are no different with most of the smartwatches available in the market, the Horizon runs Android Wear 2.0, albeit with Louis Vuitton’s gloss to make it better suited to the contemporary traveler, having exclusive applications like My Flight and City Guide, where the first one will help you get around airports and planes, which even syncs of the time until landing, while the latter points you to cool hotspots when you land, including recommendations of nearby restaurants, hangouts and hotels—a perfect companion for solo travelers.
And if there’s another thing to add to Louis Vuitton’s understanding of its market, it’s product personalization. After you’ve decided which of the 60 detachable straps you’re going to use for the day (30 each for men and women), you’ll get to customize your watch face.
Coupled with Bluetooth and Wi-Fi capabilities, the Louis Vuitton Tambour Horizon watch makes a mean competitor to its luxury counterparts. A 300mAh battery will power you through the day before a charge is required.
Louis Vuitton’s Tambour Horizon Android Smartwatch is currently being marketed at $3000.00 (black version).
July 8, 2017 // 0 Comment
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