WHEN HIGH FASHION MEETS STREET FASHION: SUCCESSFUL COLLABORATIONS THAT CHANGED THE 2010s
1. Supreme x Louis Vuitton
For a long time, high fashion brands veered away from partnering with lower-end or street brands and designers. They fear that collaborating with them will tarnish their reputable brand. However, at the beginning of 2010s up until today, luxury fashion houses are constantly on the lookout for possible fast fashion companies to collaborate with. High-end companies want to produce collections that allow consumers to look glamorous even on a budget. In recent years, partnership became a trend for fashion that increased sales. With the help of celebrities (they even joined in the bandwagon) and social media, it is not hard to imagine why. In this Luxury Review, Shopper’s Alley takes a closer look at collaborations that shaped the closets of the consumers for a decade.
PRADA X ADIDAS: A MATCH MADE IN SNEAKERS HEAVEN
Rumors about Prada and Adidas collaboration circulated last month which was caused by PY_LEAKS by PY_RATES, a Twitter account that leaks fashion news. But recently, both brands officially announced in their separate Instagram accounts the good news: Prada x Adidas! Prada is known for opposing the collaboration phenomena that the other luxury brands have jumped onto.
OFF THE CATWALK, INTO THE STREET: REDEFINING STREET STYLE
Fashion Week is always about the newest collection and styles worn by models as they strut down the runway. Media or fashion press fight for their seat on the front to get a clear view and a story to publish. But what’s even more exciting for the fashion consumers? The influencers on the streets. After the show, photographers swarm outside the venue to capture people wearing the trendiest style or the collection from last season’s runway. The streets of Paris instantly became the catwalk of the people.
THE FACES OF PARIS FASHION WEEK SPRING/SUMMER 2020
Paris Fashion Week was all about sustainability. The brands’ glamorous cry for environmental awareness was evident on the faces of the models. Makeup artists disregarded full coverage foundation and heavy contouring to pave way for natural, glowing skin. Backstage, models were prepped with facial masks and mini-massage so they could instantly look well-rested despite the number of shows they walked within the day. For this month’s Luxury Review, Shopper’s Alley list down the best faces seen on the runway:
1. Glowy, luminous skin in Lanvin
Models were covered with beauty balm and colored with a peachy flush on the apple of the cheeks for a more natural look. A dab of lip balm around the sides of the face for a dewy highlight. On the eyes, black eyeliner is drawn on the outer corners with a mascara on the top lashes and a light dusting of highlighter on the lids.
FASHION THROUGH THE EYES OF THE CAMERA
Fashion photography is considered as one of the most desirable fields of photography as it exclusively focuses on the promotion of haute couture. It usually accentuates brands that are typically expressed as an attitude or concept. But today, the genre blurs the line between art and commerce.
PETER LINDBERGH, THE MAN BEHIND NATURAL BUT POWERFUL IMAGES
On the 3rd of September, it was announced in an official Instagram post that the great Peter Lindbergh has passed away at the age of 74. The fashion photography titan was known for producing the most iconic images, from black and white portraits of supermodels of the 90s’ to Pirelli Calendar – three times. He redefined the standards of the discipline by capturing the natural beauty of the models in raw portraits, which highlighted women in a new light. He once said, “I hate retouching. I hate make-up. I always say, ‘take the make-up off!”
YOUR VOICE IS IN VOGUE: FASHION AS A NEW FORCE FOR CHANGE
Protesting through fashion is not a new concept anymore. Suffragettes wore white, purple, and gold to protest for their rights to participate in the elections; Katherine Hamnett wore a loud shirt that says ‘58% Don’t Want Pershing’ while shaking hands with Margaret Thatcher; and Jane Fonda wore a Mao collared suit as she accepted her Best Actress Oscar award. Today, women of the US Democratic party protested in style as they dressed up in stark white while listening to US President Trump deliver his 2019 State of the Union speech while thousands of women marched on the streets wearing a bright pink knitted cat-shaped caps called Pussyhats.
STYLE THAT SCREAMS: PIECES WORTH A THOUSAND WORDS
Once in a while, you’re guilty of wearing what fashion mavens are flaunting down the street and Instagram because it’s the newest trend. It’s effortless and less time-consuming. But you’ll stand out more when you wear your personal style. Creating a fashion statement is not that easy because most of the time you have to go beyond the trends. You don’t just dress up but speak out loud through the fabrics, patterns, and colors that you wear.
OUT OF THE GYM, IN TO THE RUNWAY
Everyone is constantly chasing time, so fashion nowadays is leaning on to comfort. Stilettos does not look cool anymore when running errands or simply having brunch with your friends. But there is still the need to look fashionable because our day have to end up in the ‘Gram.
A TRIP TO MEMORY LANE FOR MENSWEAR IN LOUIS VUITTON S/S 2020
The Spring/Summer collection of Louis Vuitton for 2020 was brimming with romance and naivety as the newly appointed artistic director, Virgil Abloh, incorporated pastels, bright hues, and wild flowers to his first Louis Vuitton collection that is ironically for men. Place Dauphine was closed for public as it turned into a relaxed venue for the crowd to enjoy the Parisian air and the authenticity of Louis Vuitton. The entire setting gave the fashionable spectators a sense of nostalgia as it brought them back to their childhood with inflatable castles, crepe stands, monogrammed mini Eiffel towers that served as toys, bubbles, and balloons with the iconic LV imprinted on it. As an emphasis on the childish theme, the press kits that served as an invitation was a DIY kite to remind the people to look back into their childhood and be inspired from the innocence of it.